JORGE A. HERNANDEZ CERDA
Alberto Hurtado University
Almirante Barroso #40, 2nd floor
Santiago, Santiago of Chile

Current postal address:
Carrer de María Aguiló 121, 2° 4ª, Poble Nou
Barcelona - Spain
Mobile: (93) 637 958 759
E-mail: jorgehernandezcerda@yahoo.com.mx
WEB: http://www.jhc.cl

PROFILE

My interests are related to the varied field of new media, being focused on both development and academic activity in this area. Always considering Sociology as a brackground, I mix social sciences with design, journalism, informatics and media arts in my work.
I’ve been involved in different online and multimedia projects such as web.art experiences, university electronic magazines, Intranets, educational portals, and corporate websites among others.
I’m currently studying a Master in Interactive Systems in MECAD / ESDi, Barcelona, after getting a scholarship from the National Council for the Arts and Culture of the Chilean Government. My master project will be an interactive installation based on the expansive issue of mobiles.

EDUCATION

2006 - present MECAD Media Centre d’Art i Disseny / ESDi
UNIVERSITAT RAMON LLULL
Currently coursing a Master in Interactive Systems / Digital Arts and Design

1992 - 1997 CATHOLIC UNIVERSITY OF CHILE INSTITUTE OF SOCIOLOGY
BA grade in Sociology. Professional title of Sociologist.

CURRENT POSITIONS

August 2004 -  present ALBERTO HURTADO UNIVERSITY, the jesuit university of Chile.
School of Journalism and Strategic communications: Multimedia communications and Multimedia Workshop professor.

April 2002 - present EAC, Arts of Communications Center: Electronic magazine’s editor, designer and producer. www.eacmagazine.cl

2001 – present  FREELANCE PROJECTS IN NEW MEDIA
Digital media and Internet consulting, Web design, Information architechture and Software training for different companies and institutions.

EMPLOYMENT HISTORY

April 2002 - Jan. 2006 ALBERTO HURTADO UNIVERSITY, the jesuit university of Chile.

School
of Journalism and Strategic communications: Internet graphics and multimedia manager in Comunicar project. Last project: corporate portal development of Alberto Hurtado University. http://www.uahurtado.cl

EAC, Arts of Communications Center:
International program producer and researcher.
First International Audiovisual Language and Learning Seminar and Exhibit coordinator and lecturer. http://www.centroeac.cl/N5/seminario.htm
First International New Media Seminar and Exhibit coordinator and lecturer.
http://www.centroeac.cl/N3/seminario.htm
                       
April 2002 - Feb. 2004 UNIVERSIA CHILE LTD. Main university spanish spoken portal, sponsored by Santander Group. Webmaster. Development of qualitative and quantitative audience studies; Quality control; Management of customer service. http://www.universia.cl

Sep. 2002 -  Jan. 2003 ATENTO CHILE. Contact center’s field, high complexity in customer relationship management (CRM). eBuilder and strategic consultant.
Implementation of  Internal Communication Website.

Oct. 1997 -  April 2002     SANTANDER CHILE HOLDING. - Human Resources Department: Project Manager. Design, building and administration of the Santander Intranet; Implementation and development of organizational and internal communication studies; Design, building and implementation of internal corporate media tools: printed magazine, and institutional videos.

PUBLICATIONS AND RESEARCH PROJECTS

Publications

2001 “Parallel worlds”. A comment about the book, “Human factor” by David Benavente. Santiago of Chile, DBP ediciones, 2001.

Research

2002 - 2003 “Universia users satisfaction”. Cuantitative research.  Universia Chile.

2002 “University students perception of Universia.cl”. Cualitative research. Universia Chile.

2000 - 2002  Brief studies to support and Intranet implementation. Santander Group.

2000 “Corporate culture in AFP Summa Bansander”. Santander Group.

1997 2nd Workshop toward obtaining a Sociology Degree: Ascending Communication and Styles of Descending Communication in AFP Bansander (Private Pension Administrator).

1996 1st Workshop toward obtaining a Sociology Degree: Future of  Satellital Television in Chile. National Council of Television.

PUBLIC LECTURES

Jan. 2006 New Media in Chile: ¿what are we up to?. Coffee-connection,  new ideas, lectures and conversations. Starbucks Coffee, Santiago of  Chile, Chile.

Nov. 2004 The use of documentary films on learning spaces.First International Audiovisual Language and Learning Seminar and Exhibit. National Library -  EAC Center, Santiago of  Chile, Chile.

June 2004 EAC // MAGAZINE: an  inquiring into new languages. Sixth International Digital Art Exhibit and Colloquium. Pablo de la Torriente Brau Center, Havana, Cuba.

Sept. 2003 Exploring the e-zine’s gender. First International New Media Seminar and Exhibit. National Library -  EAC Center, Santiago of  Chile, Chile.

July 2002 Launching an electronic magazine Alberto Hurtado University, Santiago of Chile, Chile.

Nov. 2000 An Intranet in Santander Chile Holding. Catholic University of Chile, Sociology students. Santiago of  Chile, Chile.

Oct. 2000 Corporate Communications for the XXI century. Duoc UC Institute, Public Relations students. Viña del Mar, Chile.

August 2000 Relacionespublicas.com. Duoc UC Institute, Public Relations students. Santiago of Chile, Chile.

SEMINARS AND WORKSHOPS

Jun 2006 Art Tech Media 06. CCCB Contemporary Culture Center, Barcelona, Spain.

Jun 2006 Sónar - Sonarama. Santa Mónica Cultural Center, Barcelona, Spain.

May 2006 Offf – International Festival for the Post Digital Creation Culture. CCCB Contemporary Culture Center, Barcelona, Spain.

May 2006 Tribute to Nam June Paik. Casa Asia, Barcelona, Spain.

May/Jun 2005 Aesthetic research by a soft technology. Professor Diego Mometti (Italy), School of Arts, University of Chile, Santiago of  Chile, Chile

Sep. 2004 First High Definiton Seminar. DuocUC - PAROX, Santiago of Chile, Chile.

June 2004 Sixth International Digital Art Colloquium: languages and poetics. Pablo de la Torriente Brau Center, Havana, Cuba.

August 200 E-business for Instructors, Santander Chile Holding Arthur Andersen Spain. Santiago of Chile, Chile.

Sep. 2000 CRM Solutions in Chile E-TEL. Santiago of Chile, Chile.

May 1999 Organizational Development Workshop University of Chile. Santiago of Chile, Chile.

HONORS AND AWARDS

2006 NATIONAL COUNCIL FOR THE ARTS AND CULTURE
Audiovisual Promotion Endownment . Scholarship for graduate studies in MECAD / ESDi, Barcelona, Spain, with the project “Master in Interactive Systems”.

2005 WORLD SUMMIT AWARD, The best in e-content, United Nations.
Technichal comission member of Multimedia Chile for the election of the eight best national electronic contents.

2004 SIXTH INTERNATIONAL DIGITAL ART EXHIBIT AND COLLOQUIUM. Pablo de la Torriente Brau Center, Havana, Cuba. Selected with the online artwork EAC // MAGAZINE

200 FONDART (National Endownment for the Arts), Chilean Government. “VIRTUAL DANCE, an exploration with Dance and Graphics”, Web.art project. http://www.danzavirtual.cl

COMPUTER EXPERIENCE

Web design and multimedia:

High domain of - Dreamweaver 8, Fireworks 8, Flash 8. - Cool Edit Pro, Vegas Video 6.0. - Adobe Photoshop CS, Adobe Image Ready CS, Adobe Acrobat 7.0 Professional, Adobe Premiere - Microsoft: Office XP (Word, Power Point, Excel, Access) - SPSS (Statistical Package for Social Sciencies) 10.0 for Windows.

Medium domain of - Adobe Illustrator, Adobe Premiere, Director 8. - Sound Forge 8.0.

Programming languages:

High domain of - HTML, CSS, Actionscript 2.0

Medium domain of - Javascript, Lingo, PHP, MySQL, XML, PBASIC

ADDITIONAL INFORMATION

Second language:  English, spoken and written. Latest TOEFL score: 247 / 5.0 (computer based testing, august 2004).

Nationality: Chilean.
Date of birth: August 25th, 1973.
Marital status: Married with Maite Gallego Bretón.
Passport: 12.404.067-1
Spanish ID: X7510133-N

Visited countries: Spain February 2006. Argentina February 2005. Perú September 2004. Cuba June 2004. Argentina April 2003. China and Germany February – March 2002. Mexico February 2001. Argentina April 1999. United States and Mexico February 1999. Ecuator February 1996. Brazil and Paraguay February 1994. Perú and Bolivia January and February 1993.

   
     


 

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